Читать книгу Habit Machine. AI Product Management - Ар'лан ис'Дрекхэм - Страница 6

Every additional button, toggle, or menu doesn’t just add functionality. It multiplies decision fatigue. Behavioral psychology quantifies this through Hick’s Law: decision time increases logarithmically with the number of choices. Add enough pathways, and users stop acting. They start guessing. Then they leave.

Modern interfaces compound this problem. Consider the enterprise SaaS sprawl teams navigate daily: overlapping dashboards, duplicated settings, permission matrices, and AI assistants that require prompt engineering just to complete basic tasks. The cognitive load becomes the product. Research in Human-Computer Interaction consistently shows that when interface complexity exceeds working memory capacity (roughly four concurrent elements), error rates spike and task completion times double. [Research: Miller, 1956; Sweller, Cognitive Load Theory; Nielsen Norman Group, 2024 Interface Fatigue Study].

Here’s what most teams get wrong: they confuse user control with user empowerment. Giving people fifty ways to format a document doesn’t make the tool powerful. It makes it exhausting. The products that win don’t offer more options. They make the right option obvious.