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Disclaimer: How to Read The Conversion Code

HOW YOU SHOULD CRACK THE CONVERSION CODE

Similar to any code, The Conversion Code has multiple steps. There is valuable information in each, but I want to give you the help you need the most right now. I am keenly aware that many salespeople do not have to generate their own leads or even set their own appointments. They simply work for a company (like Quicken Loans or Curaytor) that does that for them.

I am also aware that most marketers never make sales calls. So, think of The Conversion Code as a choose-your-own-adventure book by asking yourself the following questions:

 Do you need to generate better leads?

 Is your problem that you just don't have enough qualified leads to call?Then start with Section One. After you read and do what you learn in Section One, you'll have a consistent flow of high-quality leads.I know it might seem impossible to get new leads every day; it's not. It's pretty easy when you know what to do.

 Do you have leads but need help getting more of them to answer the phone?Then Section Two is where you should start. Using specific tools and tactics, I will teach you how to turn leads into appointments so that you are pitching to new (and old) qualified prospects every single day.

 Do you already contact a lot of leads and want to know what to say to increase your conversion rate?You're going to want to start with Section Three, which covers exactly what to say to close more leads. Better conversations are what create better conversion rates. So, I have built an easy-to-follow sales framework you can use starting with your next call.

Inside each section is an easy-to-follow blueprint for improving your business right now.

What does your business need to thrive in today's internet era? It needed the same things a decade ago and will still need a decade from now. Leads, appointments, and sales. In The Conversion Code, I'll teach you how to get all three.

Being good at traditional marketing and belly-to-belly sales does not make you good at digital marketing and inside sales. Most of the best-selling books about marketing and sales were written before social media even existed. They were written before everyone had a smartphone. They were written by people who have never had to call even one internet lead.

These are new trends that require a new teacher. Unless you have called a hundred internet leads a day every week for years, you simply can't teach what is in this book.

THE CONVERSION CODE CREEDS

The Conversion Code is packed with the science of sales and marketing. I'm going to teach you many things that will improve your business. But if you ever feel overwhelmed, I want you to stay focused on the fundamentals. I call them The Conversion Code creeds, and there is one for each section of the book.

The Conversion Code Marketer's Creed

 Leads are people, too.

 Image is everything.

 Social media is the internet.

 Analytics are overrated.

 Every word counts.

The Conversion Code ISA's Creed

 Every second matters.

 Zero cold calls.

 Human companies win.

 The fortune is in the follow-up.

 Every word counts.

The Conversion Code Closer's Creed

 Yes is not an accident.

 Conversations create clients.

 Dig deep or go to sleep.

 You're in charge.

 Every word counts.

The Conversion Code will sharpen your marketing and sales axe for the modern and digital world we live in. It will help you consistently crush your quota.