Читать книгу The Conversion Code - Крис Смит - Страница 23

More choices = fewer decisions made. You want to limit the number of calls to action on any given page to one when possible. If one page of your website asks me to subscribe to your newsletter, follow you on Instagram, and download your e-book, I might not do any of them. Remember, one page, one purpose.

The only pages of your site that will likely need multiple CTAs (calls-to-action) are your home page and contact page. Keep them laser-focused on one goal for all of the other pages.