Читать книгу The Conversion Code - Крис Смит - Страница 26
PROVEN WAYS TO CAPTURE LEADS ON YOUR WEBSITE WITHOUT BEING (TOO) ANNOYING
ОглавлениеAdding the following will increase your conversion rate and is as simple as installing a line of code into your site settings.
“Alert” boxes (Optimize by Google makes this easy and free to add. You can even run A/B tests. You can also use Proof for more advanced alerts that help convert visitors to leads.)
Live Chat or Chatbots (Drift, Intercom, and Olark are all great.)
Pop-ups (Wisepops, Poptin, Sumo, and OptinMonster are all easy to integrate and either free or inexpensive.)
A Contact Us page that you link to from your About page and Testimonials page as well as from your website's menu, header, and footer; this page can have a form, but it should also have every other way possible to contact you (live chat, phone number, email address, location that is clickable to Google Maps and social media profiles)