Читать книгу The Conversion Code - Крис Смит - Страница 25

Building a well-designed website can be a daunting, lengthy, and expensive task. The good news is that there are some quick hacks for turning (almost) any website into a lead-generating machine.

There are proven tactics and add-ons that will increase the overall percentage of your website's visits to leads captured (conversion rate). That said, if you annoy people with too many aggressive pop-ups or you force them to register to access basic information, you will have a much harder time getting them to answer their phone and convert the lead.

Our goal is to be there for leads who want to speak with someone in sales but also to capture the information of people who will convert later.