Читать книгу The Conversion Code - Крис Смит - Страница 24

Many of your website's visitors will be coming back to visit for a second, third, or even 100th time. Some of your website visitors will be visiting for the first time. Even the best-built websites do not capture every visitor who stops by. Just make sure you capture every bottom of the funnel lead. Also, make sure the visitors who are the “edge case” (don't visit often and are unfamiliar with you and your brand) can navigate your site and find information as easily as the visitors who return often.