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NOTES

Оглавление

1. Alsudani, Farah, and Matthew Case. “The Effect of Aesthetics on Web Credibility.” September 1, 2009. https://dl.acm.org/doi/10.5555/1671011.1671077.

2. Stanford. “Stanford Guidelines for Web Credibility.” 2004. http://credibility.stanford.edu/guidelines/index.html.

3. Sillence, Elizabeth, and Pam Briggs, Lesley Fishwick, Peter Harris. “Trust and Mistrust of Online Health Sites.” In Proceedings of the 2004 Conference on Human Factors in Computing Systems. April 25, 2004. https://dl.acm.org/doi/10.1145/985692.985776.

4. Lingaard, Gitte, and Gary Fernandes, Cathy Dudek, J. Brown. “Attention Web Designers: You Have 50 Milliseconds to Make a Good First Impression!” March 4, 2011. https://www.tandfonline.com/doi/abs/10.1080/01449290500330448.

5. Adobe. “State of Content.” October 2015. http://wwwimages.adobe.com/content/dam/Adobe/en/max/2015/pdfs/state-of-content-oct.pdf.

6. Fessenden, Therese. “Scrolling and Attention.” Nielsen Norman Group. April 15, 2018. https://www.nngroup.com/articles/scrolling-and-attention/.

7. Smart Insights. “The Impact of Customer Reviews and Ratings on Conversion Rates.” October 4, 2011. https://www.smartinsights.com/conversion-optimisation/product-page-optimisation/reviews-conversion-rate-impact/.

8. Vocell, Jeffrey. “Personalized Calls to Action Perform 202% Better than Basic CTAs [New Data].” Hubspot. June 29, 2018. https://blog.hubspot.com/marketing/personalized-calls-to-action-convert-better-data.

9. Epsilon. “The Power of Me: The Impact of Personalization on Marketing Performance.” January 4, 2018. https://www.slideshare.net/EpsilonMktg/the-power-of-me-the-impact-of-personalization-on-marketing-performance/1.

10 10. Bold Software. “How Helpful Is Live Chat?” eMarketer. August 19, 2009. https://www.emarketer.com/Article/How-Helpful-Live-Chat/1007235.

11 11. Saleh, Khalid. “The Importance of Live Chat Customer Support.” Invesp. October 11, 2017. https://www.invespcro.com/blog/live-chat-customer-support/.

12 12. Clarkson, Diane. “Making Proactive Chat Work.” Forrester. June 4, 2010. https://www.forrester.com/report/making-proactive-chat-work/RES57054.

The Conversion Code

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