Читать книгу The Conversion Code - Крис Смит - Страница 20

The fewer colors you use, the more each one pops. Whitespace on websites is highly underrated and underused. When you look through the examples of amazing websites, you will notice how many of the best designs are the ones that are the simplest.

Increase your contrast by taking a less-is-more approach. Not only do colors stand out more when you keep it simple, so do images and videos.

Use colors to draw attention to your calls to action. This will get the people clicking on the pages, buttons, and content you want them to the most. A well-designed website will get people to the parts of it that give you the highest likelihood of generating a high-quality lead that is easy to convert.

Notably, we've also entered the “dark mode” era. Many of the most popular apps have already incorporated dark mode, and your website can, too.

Currently, you will likely need to get the help of a developer to add a dark mode to your site. They can use a tool like darkmode.js, which adds a light mode/dark mode toggle button.

I'm confident that moving forward, there will be simple dark mode add-ons easy enough for anyone to install on any website. There already are several highly rated WordPress plugins such as WP Dark Mode that make it a couple of clicks to add.