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Add Hotjar and Google Optimize to your website and set up at least one A/B test for your home page.

Beyond my advice in this chapter, I want you to be able to find A+ design inspiration anytime you need it. Website design trends are constantly changing, so instead of sharing screenshots or examples that can quickly become outdated, I want you to check out Dribbble, Awwwards, and Siteinspire instead.

Dribbble is a community of extraordinary designers showcasing their best work. You can search using keywords (e.g., “real estate”) and categories (e.g., “branding”). You can even search for designs by color, including hex codes. Not only can you find ideas on Dribbble but also you can hire help. Many of the designers there are freelancers looking for work.

Siteinspire and Awwwards are a curated collection of the best websites on the internet right now. They both update regularly and provide links to visit all the sites they feature. They are also searchable by keyword and category, and they give you the ability to connect with the designers and firms who built the sites you like the most.

If you're updating your website out of the dark ages and have a budget, do yourself a favor: hire a professional. Have them build you an amazing website and plan to get a new one every couple of years.

If you take the DIY approach, make sure you adhere to the following best practices.