Читать книгу Selling With Noble Purpose - McLeod Lisa Earle, Lisa Earle McLeod - Страница 37

Shareholders are not stakeholders. It's crucial that every leadership team recognize this. Shareholders don't make sales calls; they're not required to go the extra mile, and they don't interact with customers. Shareholders invest because they expect a return on their money. Passion is not a requirement for shareholders; it's a must for stakeholders. The stakeholders are the employees responsible for delivering shareholder value.

A strong NSP doesn't distract you from delivering shareholder value. In fact, as you saw with Blackbaud and other firms we discussed, it enables you to do an even better job of it.

Beyond the obvious financial benefits, having a purpose gives more meaning to your job, which, in turn, gives more meaning to your life. When you have a purpose that matters, you become more effective and productive on every level.

Selling with Noble Purpose makes you money. It also makes you happier.