Читать книгу Selling With Noble Purpose - McLeod Lisa Earle, Lisa Earle McLeod - Страница 21

I want to make this extremely clear: this is not a book about marketing. This is a book about sales. Your NSP is not a tagline. It's a philosophy and methodology that leaders can use at every level of their operation to grow revenue and do work that makes everyone in the organization proud.

The strategic framework, the case studies, and the techniques you'll learn in this book are drawn from 20 years of research and the thousands of hours my colleagues and I have spent studying, coaching, training, and observing salespeople and sales managers.

In addition to observing their behavior, we've conducted in‐depth interviews to uncover their mindsets, attitudes, and beliefs. We draw from our experience and the latest neuroscience and organizational research to create models and processes to activate your NSP and keep it alive in the cadence of daily business. We've spent the last decade testing and refining the NSP methodology with over 200 organizations.

We've worked with some of the best sales organizations in the world like Google, Kimberly‐Clark, and Procter & Gamble, We've also implemented Noble Purpose with lots of not‐so‐sexy firms: people you might not be familiar with, like midsize banks, startups, entrepreneurs, franchise organizations, non‐profits, healthcare teams, and a host of others. Whether you work for a global giant or a small firm that's just getting started, the ideas in this book can be applied immediately.

This book is meant to be practical. I want you and your team to be able to show up in a bigger, better, bolder way tomorrow, not next week. As such, at the end of each chapter, you'll find a quick summary box including “Do One Thing”—a single idea you can implement immediately.

As a sales leader, you have the power to change the culture around you. It may sometimes seem as though your customers, your team, your industry, and perhaps even your boss are working against you. But I promise you this: you will begin to see a shift in the people around you when you start operating from a place of purpose. It almost always happens faster than you expect.

I want to say a word here about naysayers. You're probably hearing a few of their voices in your ear right now. You know, the people who are reluctant to change. People who think this fluffy stuff is just that: too fluffy to matter. Perhaps you're one of those people yourself. If you have some of those doubting voices in your own head, or in your team, take heart. The research proves this works. But you know what else proves this works? The flicker of hope and enthusiasm you'll get when you start talking about it with your team.

I'm going to let you in on a secret: Your life is about much more than just making money. It's about the impact you have on other people. You already make a difference, and I want to help you make an even bigger difference. When you know that your job matters, you perform at a higher level and enjoy it more.

When you love your job, your whole life lights up—and so does everyone around you.

You deserve that. We all do. Are you ready to get started?