Читать книгу Selling With Noble Purpose - McLeod Lisa Earle, Lisa Earle McLeod - Страница 15

In the end, it is impossible to have a great life unless it is a meaningful life. And it is very difficult to have a meaningful life without meaningful work.

—Jim Collins, author of Good to Great

Making a living and making a difference are not incompatible. As a leader, you can do both. You must do both.

In Part 1, you'll learn how a Noble Sales Purpose (NSP) can reframe your sales narrative to create more competitive differentiation and emotional engagement. And you'll learn why an NSP is crucial during times of uncertainty and volatility. We'll explore what an NSP is and what it's not—and why it matters to you and your sales force.

We'll look at some surprising information about why overemphasizing profit has an alarmingly negative effect on salespeople and customers and how you can reframe the profit question inside your company. You'll learn the brain science behind NSP and where it fits within the structure of your larger organization.

You'll also learn why passion, despite its high value, is not enough to sustain performance. Finally, we'll address the leadership question that changes everything, and how you can use it to jump‐start your team.

If you're thinking, “We're just an average (accounting, software, landscape, furniture, fill‐in‐the‐blank) firm. I'm not sure our work is noble,” we'll tell you right now: if your customers are buying from you, then you are adding some value. You do have a Noble Purpose, and it's time for us to find it.