Читать книгу Selling With Noble Purpose - McLeod Lisa Earle, Lisa Earle McLeod - Страница 18

As the famous saying goes, nothing happens until somebody sells something. Salespeople are linchpins; they're the ones who bring in the revenue that keeps everything else running. If you want to create a prosperous organization, you need to sell. Personally, I believe a role in sales is one of the highest callings you can have in an organization.

Unfortunately, not everyone feels this way. There are two widespread misperceptions about sales:

1 Sales is sleazy.

2 Sales is easy.

Scott Jensen, a former sales coach at Deloitte, tells a story about being a young sales manager with another company. Upon walking into an internal departmental company meeting, he heard one of the other department heads say, “Here comes the commission whore.” The rest of the group laughed at the joke.

This story makes my head spin. How can an organization create differentiation and pride if they believe their sales team is only self‐interested? The simple answer is, you can't. Differentiation and pride come from a deep‐seated belief that your work is actually helping people. That's where you come in: your job as a leader is to build that belief across your organization.