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A goal is an objective or destination. It could be paying off a mortgage, achieving financial freedom or buying a dream home. Smaller, interim goals (sometimes called momentum goals), such as saving for a family holiday or completing a duplex development, can be seen as milestones or stepping-stones on the path to success.

A strategy is a long-term plan for how you will achieve your goals. Those goals will determine your investment strategy — for example, whether the properties in your portfolio will be high-growth, instant equity, high-yield or subdivision projects. Without a strategy in place, there's a risk that you'll purchase the wrong type of property, one that doesn't help you achieve your goals.

Achieving financial freedom is a long-term process. The only strategy almost guaranteeing a fast result is the one in which you purchase your own home, because once we set the full purchase brief for that, we can obviously start the property-buying process pretty much right away. But most of our work is with long-term, repeat clients, because we have a long-term strategy in place that is about delivering the outcomes they want through investment after investment. This usually includes purchasing their own home as part of a longer property journey.