Читать книгу The Small Business Guide to Online Marketing - Lola Bailey - Страница 29

Your blog posts should contain links within your content. The purpose of these links are: firstly, to add value, or an extra dimension or depth to your information, by referring to sources of additional information; and secondly, to provide a way of letting bloggers (whose material you have referred to) know that you have done so in the form of a ‘trackback’. A trackback generates a link on the other blogger’s blog; it actually acts as an additional pathway for traffic to your blog, since readers on the referenced blog are likely to click on the trackback link and find your blog.