Читать книгу The Small Business Guide to Online Marketing - Lola Bailey - Страница 36

 Great quality content is ‘king’ online. Invest the necessary time and resources in making sure your content is exemplary.

 Search engines love blogs. And businesses with a blog do better than those without one.

 Make sure your blog posts are easily scannable to increase the chances of getting them read.

 Use blogging to personalise your brand, which will ultimately pave the way to more followers and enable you to show off your expertise. Read other blogs in your niche for fresh inspiration.