Читать книгу The Small Business Guide to Online Marketing - Lola Bailey - Страница 30

If your business is a full-time one, it is very important to enable comments on your blog. Comments are where your readers are given the opportunity to feedback and join in the conversation. By responding to comments left by your readers, you are demonstrating your commitment to them and this in turn will be rewarded by their loyalty to you. A word of caution however is that ‘spammers’ (people who send unwanted content, usually in large volumes) are rife on the internet. What this means is that you are likely to get comments that have no bearing whatsoever on your content. This is the reason why some bloggers turn comments off. However, if your business is a full-time one, comments are important. Plus, you can take a number of steps, through plug-ins for instance, to reduce the number of unwanted comments.