Читать книгу The Small Business Guide to Online Marketing - Lola Bailey - Страница 21

Your original blog headline was going to be: ‘The health benefits of dark chocolate’. Although there is nothing inherently wrong with this headline, it does not take advantage of the information provided by the keywords tool about the search needs of potential visitors.

A more effective title, based on your research, would be: ‘Seven reasons why chocolate is good for you’. It’s all in the data (2900 local monthly searches, to be exact).