Читать книгу The Small Business Guide to Online Marketing - Lola Bailey - Страница 8

In addition to having an understanding of what online marketing is all about, it is also important to understand the differentiating characteristics of online consumers:

 They comprise roughly an equal number of men and women.

 They tend to be sceptical of online marketing efforts.

 They are well-informed and discerning shoppers.

 They generally respond to targeted messaging.

 They generally reject messages aimed only at selling.

 They place great value on information.

 They like to control the information which they receive about products and the conditions under which they receive that information.

 They are the ones who will give permission to be contacted by you, and they are the ones who will control the resulting interactions with you.