Читать книгу The Small Business Guide to Online Marketing - Lola Bailey - Страница 20

Your earlier search will have given you a good starting point for some valuable keyword information, but the subject itself – chocolate – is very general in nature. A useful next step is to narrow your search down even further. For instance, you may want to improve the sales of your dark chocolate brands and to that end, your strategy might be to focus on the health benefits of dark chocolate. Once again, you will need to enter in a few keywords that you believe people might use to find information on dark chocolate, such as ‘healthy dark chocolate’, and then focus on the keyword suggestions from Google. Expanding (click on the + symbol next to the term) two of the keyword suggestions from the tool reveals the following:

Previous to this search, you might have planned to write a piece for your blog or website entitled ‘The health benefits of dark chocolate’. After seeing these keyword results, your knowledge of what your potential customers are actually interested in is more refined.