Читать книгу The Small Business Guide to Online Marketing - Lola Bailey - Страница 17

Memorable content has lasting value and will gain you more fans. There are several ways to do this:

 Make the content entertaining, through being fun and easier to read.

 Appeal to the emotional aspect of a need with a strong call to action – emotional hooks are extremely powerful – try to invoke a similar, strong reaction with your content.

 Include metaphors and analogies, which are great for bridging the gap between heart and head. Analogies are the best recipe for creating a great blog post; by being sure all of your ingredients are present in the correct amounts and added at the right time. (Hopefully you have seen what I just did there!)

 Shine a spotlight on your achievements – e.g. awards you have won, testimonials, ‘big names’ that have used your brand – most of us have an ego and want to be associated with the best.

 Demonstrate how your product or service can help improve the lives of your customers, for example, through testimonials, an “Is this you?” quiz, etc.