Читать книгу The Small Business Guide to Online Marketing - Lola Bailey - Страница 15

Think of ways to offer solutions to a need that is not being addressed, or a better way to meet a need. Listen to the everyday conversations that are being had about your product or niche and visit relevant forums to identify common themes and potential opportunities. One of the key reasons why businesses online do not reap their potential is due to the lack of good quality content on their sites. So how can you avoid this?