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The free Google Keywords tool can be very useful when it comes to generating new online content. Let’s take a look at this marvellous tool in a little more detail. Google’s keyword tool is a comprehensive online application that will give you ideas for your content by generating a list of words (called ‘keywords’) that are used by your potential customers when looking for particular information. By finding out what consumers are searching for, you find out what information holds value to them. To use the tool you will need to create a free account at adwords.google.com.

Then do the following:

In AdWords, click on ‘Tools and Analysis’ to get a drop down menu and select ‘Keyword Tool’.

Imagine, for example, that you are a business wanting to write a blog post on chocolates.

Type two to four related keywords into the ‘Find keywords’ section that you believe your customers might use to find information relevant to your subject. For now, let’s use chocolates. You might choose to enter:

 gourmet chocolates

 organic chocolates

 diabetic chocolates

 chocolate making materials.

Search results are divided into two primary sections; 1. Search terms (the terms you have entered) and 2. Keyword ideas (Google’s own suggestions based on your search – click on the ‘More like these’ link to dig deeper).

On examining the list, some words may jump out at you – ‘chocolate recipes’, as shown in the screenshot below, tells me that there is a significant demand for chocolate recipes online with 368,000 local monthly searches. The competition for these keywords is ranked at ‘low’, which means that you stand a good chance of being found online if you use these terms within your content. Terms with low or medium competition are good; look out for these. If you are indeed selling chocolates, you may want to include chocolate recipes in your content and include those recipes that have large local monthly search volumes, i.e. are popular, such as chocolate truffle or hot chocolate recipes.