Читать книгу Next: A Vision of Our Lives in the Future - Marian Salzman - Страница 6

As we noted in the introduction this travelogue to the future is not some vision of the ‘brave new world’. Rather, it is a practicum – filled with things that are just on the horizon, trends we are watching move from the periphery to Main Street. Also addressed are the potential commercial implications of those movements. We start with the ‘Big Nexts’: observations about human behaviour and interactions that, in our view, are the overarching factors defining our collective journey to whatever and wherever is next. You will note that many Big Nexts have been expressed as paradoxes. The apparent contradictions suggest that, as part of our future, making things work will require a more expansive world view.