Читать книгу Presenting - Martin Manser - Страница 10

People learn in different ways. If you want to communicate effectively, you will vary the ways in which you present information. As a presenter, you should put yourself in the place of members of your audience. If you want to be sure of success, you should remember that people learn in different ways.

There are three main kinds of learning style:

1 Visual learners. Such people like to see information in pictures, diagrams, charts, tables and in writing.

case study Peter led a workshop on communication at which his wife was present. She pointed out to him during a coffee break that some members of the audience were losing interest and motivation. “Get them involved,” she advised. Peter followed her advice and adjusted his method for the next section from presentation to role play: he divided the audience into three small groups which each took different parts. The result: a more highly-motivated audience and more effective learning.

2 Auditory learners. Such people like to listen to information and then discuss it with others, listening to what others say, to help them learn.

3 Kinaesthetic learners. Such people like to be active and learn by doing.

In your preparation as presenter, you should be aware that people learn in different ways. Good presenters will use a multi-sensory approach to include different styles of learning so that every member of the audience will be able to take in the presentation effectively. This means that you should provide visual aids that illustrate and give headings to support your argument, provide opportunities for discussion and make room for expression through stories and role play.

In your preparation, explore different ways to make your presentation more effective.