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Spend time focusing on the key messages that you want to give in your presentation. Begin to arrange your key messages in a logical order. Having a clear structure helps your audience follow what you are saying more easily.

There are several different ways in which you can arrange the information that you want to present. You need to choose the best approach, depending on your audience. If you are unsure which way to adopt, discuss it with a colleague.

1 Move from facts to a conclusion. The audience listens to your presentation of the facts and they are led to a conclusion. If you follow this approach, the audience may have to think hard to follow your logic.

2 Start with a conclusion, then see how that conclusion is supported by certain facts and arguments. This is usually easier for audiences to follow than 1.

“Everyone gets so much information all day long that they lose their common sense”

Gertrude Stein, writer

3 Persuade people to adopt a point of view, by giving different sides of an argument. Begin by stating your opinion, then give the arguments for and against that opinion and finally draw conclusions from what you have said.

4 Give a list of options. Begin by stating a particular situation and then present the various possible solutions, with their advantages and disadvantages. Finally, outline the next possible steps.

5 Explain a process. Begin by stating how many steps are involved in the process. Say how each different stage works, with its end result. Summarize often. Often, a diagram will help clarify the different stages.

6 Include clear signposts of the route of your presentation. For example, “To start with; I will describe two different kinds of problem; on the one hand…, on the other…”.

Spend time focusing on your key messages.