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Start preparing your presentation, making sure that your material is not complicated and will not demand too much of your audience. The audience is more likely to take in your information and enjoy your presentation if you keep it simple.

• Identify your key messages. Think about what is the overriding point of what you are trying to say and break that down into a few (three to five) key messages. If you include more, you risk overloading your presentation. Less is more.

case study Emily’s talks on English grammar were too long. It was as if she were trying to communicate everything she knew on the subject. Gradually, Emily learnt that less is more. Her audience weren’t looking for a reference-book “give us all the 50 things you know” approach, but Emily’s personal appreciation of a subject: her own point of view on it. As she selected material that was appropriate to the audience and worked at expressing herself more simply, she gained happier, more responsive audiences.