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to… Katie Philpott

cc…

re… bienvenue

Katie, profound apologies that I will be unable to sit down with you this morning. You have joined our happy family at the busiest time and I find myself caught up in getting the Coke pitch off to a roaring start. I am sure that you must feel a little dazzled by the glamour of it all, but you will find your feet in no time. I have attached a crib sheet that sets out the key roles in our agency. Previous neophytes have found it to be indispensable. Any questions, ask James Gregory, whom I have appointed your ‘big brother’.

Attachment …

CHIEF EXECUTIVE OFFICER – il maestro, le chef de cuisine, the head honcho and the person with whom the buck most certainly stops.

HEADS OF CLIENT SERVICES – the power behind the throne, if you will. Custodian of all the agency’s clients and responsible for the performance of everybody in the Account Management Department. A crucial part of his job is to approve every CREATIVE BRIEF before it goes to the Creative Department. These unassuming A4 sheets are the ‘sacred texts’ without which no piece of advertising can be conceived. It is fair to say that with such a spectrum of responsibilities, a head of client services must possess both fierce drive and a passionate vision.

ACCOUNT DIRECTOR – In charge of day-to-day running of one or more accounts; runs a team of account managers and executives; in turn reports to the Head of Client Services.

EXECUTIVE CREATIVE DIRECTOR – if the Head of Client Services supplies the client with an expansive blank canvas, then the Creative Director applies those vivid splashes of cobalt, verditer and vermilion that bring his humdrum products so gloriously to life in the nation’s parlours.

THE CREATIVE TEAM – each comprises of a COPYWRITER and an ART DIRECTOR. The Creative Director allocates creative briefs to teams, and then nurtures from them their finest work.