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cc… james_f_weissmuller@millershanks-ny.co.usa

re… NEW MILLENNIUM – NEW HEIGHTS

First, a happy new Millennium to each and every one of you. Thank you also for sacrificing your bank holidays today to come in and begin the bid for the Coca-Cola business. As you know, in two weeks we pitch for this most prestigious advertising account. To win it we must all perform out of our skins.

Daunting as it may seem, I know we can scale this peak. Those in doubt should take a look at what we have achieved in the last twelve months. When I joined you at the beginning of ’99 we were in the doldrums and Jim Weissmuller in New York gave me a mountain to climb.

He said ‘make Miller Shanks London big again’. Pitch wins for Freedom Catalogues, the LOVE Channel and the £11m Mako Cars account have catapulted us back into the Campaign top twenty for the first time in eight years.

He said ‘make Miller Shanks respected’. In the Marketing Week survey that asked clients which advertising agency they would most like to work with, we rocketed from 45^th to 33^rd.

He said ‘win awards’. I brought in Simon Horne to shake up the creative department and to do just that. His efforts are already paying off, with Pinki and Liam’s fabulous ads for Kimbelle Sanpro scooping bronze at Creative Circle.

We can all be extremely proud of our efforts. We are still a long way from the summit, but base camp has been established and the final assault beckons!

Let’s break camp, attach our lines and get off to a flier in 2000 by adding an $84 billion brand to our client list.

Go, go, go!

David Crutton

CEO