Читать книгу Your Next Big Thing - Matthew Mockridge - Страница 5

Let the Show

Begin

First Act: the cover of this book is designed in blue and red. Why? Because over the past decade an entire generation has been conditioned by Facebook to associate these colors with a “notification”—the joy of spotting something new. This kind of subconscious dopamine boost increases the pickup rate in a bookstore, or the click rate in an online shop. My thanks go out to Mark Zuckerberg: “Thanks for turning me into a brain ninja, buddy!”