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Beyond the tangible aspects of luxury products or services, we need to consider the phenomenon as a whole in terms of production, marketing, and communication. Luxury is a discourse, the assertion of a certain lifestyle. We can therefore distinguish between emission and perception of this discourse.

With this reading, the diversity of the current definitions and analyses of luxury can be divided into two broad categories: those relating to the supply of products or services and those related to the psychological and social implications of these products or services—in other words, consumers' perceptions.

Figure 1.1 Analytical Scheme of the Definitions of Luxury

On the one hand, we therefore find definitions relating to the production of luxury; on the other, definitions relating to its perception (see Figure 1.1). Alternatively, in economic terms we could identify them as the supply and the usefulness logics.