Читать книгу Luxury Brand Management in Digital and Sustainable Times - Michel Chevalier - Страница 4

List of Illustrations

1 Chapter 1Figure 1.1 Analytical Scheme of the Definitions of Luxury Figure 1.2 Positioning of Some Authors on the Analytical Scheme of the Defin...Figure 1.3 History of the Semantic Evolution of the Definitions of the Notio...Figure 1.4 Positioning of the Definition of Luxury Given by Consumers Figure 1.5 Semiotic Square of Consumption Values Figure 1.6 Semiotic Square of Veracity Figure 1.7 Evolution from Traditional to New Luxury Figure 1.8 Semiotic Square on Different Types of Luxury
2 Chapter 4Figure 4.1 Interbrand Brand-Value Management Model.
3 Chapter 6Figure 6.1 The Brand Hinge. Analytical levels of a brand universeFigure 6.2 The Hinge Applied to Pininfarina Brand IdentityFigure 6.3 Brand Manifestations, Identity, and StrategiesFigure 6.4 The EST-ET© Diagram Applied to Some Pininfarina CarsFigure 6.5 Applying the Brand Identity to All the Brand Manifestations (Jim ...Figure 6.6 Place of Brand Identity in Company Functional Strategies
4 Chapter 7Figure 7.1 The Brand Life CycleFigure 7.2 Gucci Turnover, 1991–2019 (in € millions)Figure 7.3 Saint Laurent and Bottega Veneta Turnover, 2012–2019 (in € millio...Figure 7.4 Hermès Turnover, 1988–2018 (in € millions)Figure 7.5 Salvatore Ferragamo Turnover, 1988–2019 (in € millions)Figure 7.6 Roger Vivier Turnover (in € MillionsFigure 7.7 Reviving Sleeping BeautiesFigure 7.8 Typology of Targeted Companies by a Private Equity Fund: Emerging...Figure 7.9 Brand Identity prism applied to Hermès (2020)Figure 7.10 The Rosewindow (Marie-Claude Sicard)Figure 7.11 Semiotic Square of Consumption Values (J.-M. Floch)Figure 7.12 Salvatore Ferragamo (1992–2020)Figure 7.13 Two Basic Brand PositioningsFigure 7.14 Two Strategic Options: Market-Centered or Self-Centered BrandsFigure 7.15 Authenticity and Gratuitous Design Brand StrategiesFigure 7.16 Examples of Brand Strategies on the Authenticity versus Gratuito...Figure 7.17 Structuration on a Semiotic Square of Baudrillard's Thesis on th...Figure 7.18 Semiotic Mapping of Consumer Values (Andrea Semprini)Figure 7.19 Positioning Brands on the Semiotic MapFigure 7.20 The Narrative Scheme (Jean-Marie Floch)Figure 7.21 The Semionarrative Scheme Applied to the RATP Logo
5 Chapter 8Figure 8.1 Luxury Products Business ProcessFigure 8.2 Organization by CompetenciesFigure 8.3 Don Juan Suits Competitors Price/Fashion MapFigure 8.4 Don Juan Suit Collection StructureFigure 8.5 Overall Proportions of Thomas Brand Menswear Subcategories for SS...Figure 8.6 Strategic Collection Plan for Thomas Brand's Necktie CategoryFigure 8.7 Sales of Thomas Brand's Necktie Category between 2015 and 2018 an...Figure 8.8 Collection Calendar of an A/W Ladies' Shoe CollectionFigure 8.9 Collection Calendar of Ladies' Ready-to-Wear and Home Furnishing ...Figure 8.10 Inputs and Constraints Applying to the Creative DepartmentFigure 8.11 Bally Example of Design and Development Department Organization ...Figure 8.12 Brand Identity Manifestations—Different CompetenciesFigure 8.13 Application of YSL style definition to his creationsFigure 8.14 Pininfarina Creative Sequence
6 Chapter 9Figure 9.1 Basic and Mediatized ManifestationsFigure 9.2 The Communication ChainFigure 9.3 The Consumer Decision JourneyFigure 9.4 Example of Thomas Brand's Digital Dashboard (2018)Figure 9.5 The World's Most-Used Social Media.Figure 9.6 Initial Organization of Thomas E-commerce Activities
7 Chapter 10Figure 10.1 The Brand's Worldwide Presence
8 Chapter 11Figure 11.1 The Store as the Most Complete Experience for Virtual and Real B...
9 Chapter 12Figure 12.1 Four Types of Consumer Attitudes with Respect to Sustainability....Figure 12.2 Components of Brand Authenticity as the Quality of a Relationshi...
10 Appendix AFigure A.1 Sasin Two LogosFigure A.2 The Nonagon Structuring Sasin's Brand EthicsFigure A.3 The Nonagon Structuring Sasin's Brand Ethics (details)

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