Читать книгу Luxury Brand Management in Digital and Sustainable Times - Michel Chevalier - Страница 3

1 Chapter 2Table 2.1 Fashion Cycle for a Fall–Winter CollectionTable 2.2 The Paradox of Luxury-Goods MarketingTable 2.3 Bain's Estimates of Business Size, 2018 (€ billion)Table 2.4 Our Estimates of Basic Luxury Products Business Sales, 2019 (€ bill...Table 2.5 Estimates of the Respective Contributions of French and Italian Com...Table 2.6 Major Luxury Operators, 2019 (or 2018/2019) (€ million)Table 2.7 LVMH: Sales and Results, 2009 and 2019Table 2.8 Scorecard of LVMH Results (€ million)Table 2.9 LVMH Geographical Split, 2019Table 2.10 Kering Historical Sales and Results (€ million)Table 2.11 Richemont Historical Sales and Profit (€ million)Table 2.12 Richemont Performance by Product Lines, 2005–2019 (€ million)

2 Chapter 3ATable 3.1 The Fashion Mega-Brands (Sales above €1 billion)Table 3.2 Second-Tier Fashion Brands (Sales of €100–1 billion)Table 3.3 Cost of Making a Woman's Suit in France (€)Table 3.4 Examples of Niche Collections for Major Perfume housesaTable 3.5 Comparison of Cost Structures for a Product Sold in Different Count...Table 3.6 Brands with Sales Above €300 MillionTable 3.7 Second-Tier Brands (Sales €100–300 million)Table 3.8 Performance (€ million) of the Major Luxury Perfumes and Cosmetics ...Table 3.9 Major Leather Goods Manufacturers (2019)

3 Chapter 3BTable 3.10 Breakdown of Major Rum Brands (in million cases of nine liters)Table 3.11 The World's Most Powerful Spirits, 2018*Table 3.12 Number of Top 30 Brands Sold by Different OperatorsTable 3.13 Performance (€ million) of the Top Nine Operators (2019/2020)Table 3.14 Estimated Sales (including watches) of Major Jewelry Operators, 20...Table 3.15 Estimated Sales of Complication/Upscale Watch OperatorsTable 3.16 Estimated Sales of Jewelry and Specialty Watch Operators 2019Table 3.17 Estimated Sales for Fashion and Mood and Watch Operators, 2019Table 3.18 The Major Hotel GroupsTable 3.19 Top Luxury Hotel Brands

4 Chapter 4Table 4.1 The Place of Luxury in the Global Brand Picture (2019)Table 4.2 Interbrand's Top Luxury Brands (2019)Table 4.3 Brand Value Changes Between 2001 and 2019 (€ million)Table 4.4 Brand Registration Categories

5 Chapter 5Table 5.1 Nationality of the Millionaires (in thousands)Table 5.2 Nationality of BillionairesTable 5.3 Breakdown of Luxury Clients in Developed CountriesTable 5.4 Why Are People Buying Luxury Items by Age?Table 5.5 Household Income and Household Expenditures by Age in the United St...Table 5.6 Purchases of Luxury Goods by Geographical GroupsTable 5.7 Expectations of Luxury for Different NationalitiesTable 5.8 Number of Chinese Luxury Consumers and Total Spending by Age Group ...Table 5.9 Reasons for Buying Luxury ProductsTable 5.10 Preferred Brands for Gift-Giving in ChinaTable 5.11 Advertising Spending in America in 2019

6 Chapter 6Table 6.1 Jim Thompson Brand Ethic (2017)Table 6.2 Jim Thompson Brand Aesthetics (2017)Table 6.3 Brand Aesthetics Analytical GridTable 6.4 Brand Aesthetics Analytical Grid Applied to Jim Thompson (2015) Syn...Table 6.5 Three Purposes of Aesthetic Treatments

7 Chapter 8Table 8.1 Detailed Merchandising Briefs for Each Subcategory of SuitsTable 8.2 Collection Plan for Thomas Brand Menswear SS 2019Table 8.3 Theoretical Price Structure for Luxury Ready-to-Wear and Leather Ac...Table 8.4 Minimum Number of Final Prototypes to Be Produced Every Season for ...Table 8.5 Performance Indicators for Product Empowerment Teams

8 Chapter 9Table 9.1 Effects of Digital Technology on Society, Brands, and ConsumersTable 9.2 Brand Historical Evolution (note that the dates are approximate as ...Table 9.3 Comprehensive Media PlanTable 9.4 Comparative Analysis of Retail and E-commerce KPIsTable 9.5 Cardon's Typology of Social Networks

9 Chapter 10Table 10.1 Pricing in Different Zones (Perfumes and Cosmetics)Table 10.2 Cost Structures for Europe (Perfumes and Cosmetics)Table 10.3 Cost Structures for Japan and Mexico (Perfumes and Cosmetics)Table 10.4 Clients' Online Research Before BuyingTable 10.5 Perfumes Brands Under License or Developed Internally: The Situati...Table 10.6 Breakdown of Sales of Japanese License Activities by Product Categ...Table 10.7 Estimates of Duty-Free Activities at Major International Air/Ferry...Table 10.8 Duty-Free Pricing SystemTable 10.9 Price Structure for the Duty-Free Operator

10 Chapter 11Table 11.1 Stores and Sales History of a Selection of BrandsTable 11.2 Mix of Distribution Systems for Three Brands with Different Econom...Table 11.3 Number of Online and Offline Contacts Before and During a PurchaseTable 11.4 Percent of Sales of a Fashion Luxury Brand According to Different ...

11 Chapter 12Table 12.1 Medium-Term Luxury Market TrendsTable 12.2 External Sources of Brand AuthenticityTable 12.3 Internal Sources of AuthenticityTable 12.4 Evolution of the Sources of Authenticity

12 Appendix ATable A.1 Sasin School of Management Brand Ethics (2020)Table A.2 Sasin School of Management Brand Aesthetics (2020)