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This edition first published 2021

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ibrary of Congress Cataloging-in-Publication

DataNames: Chevalier, Michel, 1943- author. | Mazzalovo, Gerald, author.

Title: Luxury brand management in digital and sustainable times : a new world of privilege / Michel Chevalier, Gerald Mazzalovo.

Description: Fourth Edition. | Hoboken : Wiley, 2021. | Revised edition.

Identifiers: LCCN 2020029296 (print) | LCCN 2020029297 (ebook) | ISBN 9781119706281 (hardcover) | ISBN 9781119706298 (adobe pdf) | ISBN 9781119706304 (epub)

Subjects: LCSH: Brand name products--Management. | Luxury goods industry. | Luxuries--Marketing. | Branding (Marketing)

Classification: LCC HD69.B7 C476 2021 (print) | LCC HD69.B7 (ebook) | DDC 658.8/27--dc23

LC record available at https://lccn.loc.gov/2020029296

LC ebook record available at https://lccn.loc.gov/2020029297

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