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Intimidation can sometimes be seen as a derivative of the authority principle. Intimidation uses authority, confidence, or even the threat of harm to motivate someone to follow orders or instructions. Often, intimidation is focused on exploiting uncertainty in a situation where a clear directive of operation or response isn't defined.

An example is expanding on a previous CEO and HR document email to include a statement claiming that employees will face a penalty if they do not fill out the form promptly. The penalty could be a loss of casual Friday, exclusion from Taco Tuesday, a reduction in pay, or even termination.