Читать книгу (ISC)2 CISSP Certified Information Systems Security Professional Official Study Guide - Mike Chapple - Страница 121

Familiarity or liking as a social engineering principle attempts to exploit a person's native trust in that which is familiar. The attacker often tries to appear to have a common contact or relationship with the target, such as mutual friends or experiences, or uses a facade to take on the identity of another company or person. If the target believes a message is from a known entity, such as a friend or their bank, they're much more likely to trust in the content and even act or respond.

An example is an attacker using a vishing attack while falsifying the caller ID as their doctor's office.