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Urgency often dovetails with scarcity, because the need to act quickly increases as scarcity indicates a greater risk of missing out. Urgency is often used as a method to get a quick response from a target before they have time to carefully consider or refuse compliance.

An example is an attacker using an invoice scam through business email compromise (BEC) to convince you to pay an invoice immediately because either an essential business service is about to be cut off or the company will be reported to a collection agency.