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Trust as a social engineering principle involves an attacker working to develop a relationship with a victim. This may take seconds or months, but eventually the attacker attempts to use the value of the relationship (the victim's trust in the attacker) to convince the victim to reveal information or perform an action that violates company security.

An example is an attacker approaching you as you walk along the street, when they appear to pick up a $100 bill from the ground. The attacker says that since the two of you were close when the money was found, you two should split it. They ask if you have change to split the found money. Since the attacker had you hold the money while they went around to find the person who lost it, this might have built up trust in this stranger so that you are willing to take cash out of your wallet and give it to them. But you won't realize until later that the $100 was counterfeit and you've been robbed.