Читать книгу Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing - Milton Kotler - Страница 39

At the beginning, several questions may need attention: what ads would be on a website? Who are viewing our websites? What is the conversion rate? Can user participation be quantified? Can digital marketing channels be applied easily? All these questions will give rise to measures related to visits.

But at this phase, we could lay complex key performance indicators (KPIs) aside while focusing on how to increase the web traffic. At the moment, the content of digital marketing is yet to be established, while we may only need masses of distribution and dissemination of information. But this is crucial for overall digital marketing.