Читать книгу Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing - Milton Kotler - Страница 40

Dissemination refers to content placement through digital channels to maximize visits. Attention should now be paid to how to realize effective content creation and duplication, while we push them via multiple digital channels for the best results. At the moment, it is not necessary to design different content for different channels, while it is permissible to duplicate contents on different channels. Another focus at this stage is the introduction and integration of basic socializing, for example, by adding the sharing function, allowing visitors to share or like to help further disseminate information.

Figure 1.16. Digital maturity.

Source: KMG Research.

Figure 1.17. Auditing list of the maturity of digital marketing.

Source: KMG Research.

Giga Circle from Taiwan learns from their direct sales, allowing users to make profits while posting contents on the website and sharing them on other social media. This whole population-based strategy prompted by profits helps realize an explosive increase in traffic.