Жанры
Авторы
Контакты
О сайте
Книжные новинки
Популярные книги
Найти
Главная
Авторы
Milton Kotler
Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing
Читать книгу Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing - Milton Kotler - Страница 1
Оглавление
Предыдущая
Следующая
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
...
47
Оглавление
Купить и скачать книгу
Вернуться на страницу книги Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing
Оглавление
Страница 1
MARKETING STRATEGY IN THE DIGITAL AGE
MARKETING STRATEGY IN THE DIGITAL AGE
Страница 4
Endorsements
Acknowledgement
About the Authors
About the Translator
Foreword
Preface
Contents
Страница 12
Chapter 1
Marketing Environment in the Digital Transformation
1.1 The Digital Environment
1.1.1 Digitalization of information exchange
1.1.1.1
Searching
1.1.1.2
Brand website
1.1.1.3
E-commerce
1.1.1.4
Mobile payment
1.1.1.5
Internet word-of-mouth reputation
1.1.1.6
SoLoMo
1.1.1.7
App
1.1.2 Digitalized interaction for clients
1.1.2.1
Social media
1.1.2.2
Crowdsourcing/Crowdfunding
1.1.2.3
VR/AR
1.1.3 Digitalized data storage
1.1.3.1
Big data
1.1.3.2
Cloud computing
1.1.3.3
Internet of things
1.1.4 Social business model in the 21st century
1.2 Digital Consumer Behavior
1.3 Digital Marketing Layout of Leading Enterprises
1.3.1 Traditional B2C player: SEPHORA
1.3.2 Traditional B2B player: Volvo
1.3.3 Internet B2C player: Amazon
1.3.3.1
Most precise referring capabilities
1.3.3.2
Evolving predictive capability
1.3.3.3
Improving experience
1.3.4 HourlyNerd
1.4 Auditing the Maturity of the Corporate Digitalization
1.4.1 Auditing of the corporate digitalization maturity
1.4.1.1
Phase one: Start and trial
Start
Dissemination
1.4.1.2
Phase two: System and strategy building
1.4.1.3
Phase three: Automatic marketing
1.4.1.4
Phase four: Management of clients as digital assets
Transformation
Lifelong clients
1.5 Redefining “Digital Marketing”
Страница 46
{buyButton}
Подняться наверх
