Читать книгу Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing - Milton Kotler - Страница 16

Brand website (official website of a company) is a critical battlefield of brands on the Internet. Visits, such as search engines, introduced by channels are most likely targeted at brand websites which are the main source of information for digital consumers and possess some real business functions including attracting clients, performing marketing services and offering client services as well. As a digital flagship store, information demonstration center and online distribution system of a commercial organization, brand websites must play multiple roles, cultivate new sales clues and maintain the existing clients.