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Library of Congress Cataloging-in-Publication Data
Names: Cao, Tiger, author. | Kotler, Milton, author. | Wang, Sam, author. | Qiao, Collen, author. | Zhang, Yuheng (Translator), translator.
Title: Marketing strategy in the digital age : applying Kotler’s strategies to digital marketing / Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao, KMG China ; translated by Yuheng Zhang.
Other titles: 880-01 Shu zi shi dai de ying xiao zhan lüe. English
Description: Singapore ; Hackensack, NJ : World Scientific Publishing Co. Pte. Ltd., 2020. | “Originally published in Chinese by China Machine Press, copyright © China Machine Press, 2017”--Title page verso.
Identifiers: LCCN 2020007588 | ISBN 9789811216978 (hardcover) | ISBN 9789811216985 (ebook)
Subjects: LCSH: Internet marketing. | Marketing--Technological innovations.
Classification: LCC HF5415.1265 .C3613 2020 | DDC 658.8/72--dc23
LC record available at https://lccn.loc.gov/2020007588
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library.
Originally published in Chinese by China Machine Press
Copyright © China Machine Press, 2017
Copyright © 2020 by World Scientific Publishing Co. Pte. Ltd.
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