Читать книгу Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing - Milton Kotler - Страница 7

Milton Kotler has over fifty years of professional experience in marketing strategy. He is the President of Kotler Marketing Group (KMG), headquartered in Washington DC, with offices in Shenzhen and Beijing, China. KMG conducts projects in marketing strategy and business development. Mr. Kotler has led strategic projects for Ford Motors, SBC, JP Morgan, IBM and other Fortune 500 companies.

KMG’s Chinese clients include Alibaba, Tencent, Byte Dacne, Baidu, TCL, Skyworth Multimedia, China Merchant Group, AVIC International, China Resources Beer (CRC), Ping An Insurance, Kingdee Software, Shanghai General Motors (SGM), Xi’an Aviation Park, Luneng Energy and Star Bei Properties.

Mr. Kotler has been active in China for twenty years, assisting both Chinese and multinational companies in improving their marketing strategies and strategic investments in the Chinese domestic and global market. He is an economic advisor to the Mayors of Xian, Dalian Zhengzhou and Harbin.

He has delivered public seminars in over 30 Chinese cities and is author of A Clear-Sighted View of Chinese Business Strategy, published by Renmin University Press, Beijing, and two earlier books in the U.S. on urban policy. He is a frequent contributor to Chinese business newspapers and magazines, including 21st Century Business Review, China Economic Review, New Marketing, Successful Marketing, and other publications.

Mr. Kotler lives in Washington, DC with his wife Greta Kotler. He also has a residence in Beijing. Milton Kotler is active in Sino-U.S. cultural exchanges and is a graduate of the University of Chicago in Political Science. He is a co-founder of Sino-US Business Council and member of the University Club of Washington DC.

Tiger Cao is a co-founder of KMG China. He also serves as independent director of Great Wall property service group, board member of China Communication and Transportation Technology Venture company, and board member of Shenzhen-Massachusetts Cambridge Incubator. Mr. Cao has obtained a Bachelor’s degree in biochemistry, an MBA degree and a PhD in consumer behavior. Prior to KMG, he worked as a senior manager of Henkel group and as a consultant of an international strategic consulting firm.

Mr. Cao has more than 22 years of managing and consulting experience in strategic marketing, brand strategy, business-to-business (B2B) marketing, digital marketing transformation, channel management, marketing and sales organization design and optimization in 11 different industries. His recent clients include Baidu, Alibaba, TCL Group, Skyworth Group, Baosteel Group, AVIC International, Futian Automobile, Yutong Bus, Sany Group, Bank of China, P&W, Shanghai General Motors, Sino Chem Group, Shield Group, China Merchants Group, China Textile Group, Ping An Property & Casualty, China Resources Snow Beer (China) Co., Ltd. Guangzhou Pharmacy Group, Taiji Pharmacy Group, Pfizer China, Yangtzekiang Pharmacy Group, and Yilin Pharmacy Group.

Sam Wang is a well-known digital growth strategy consultant who has served a large number of China’s top companies. He is the Managing Partner of KMG (Kolter Marketing Group), China. Dr. Wang works as the consultant of the strategy and investment committee of Haier Group, marketing strategy consultant of PICC Group and strategy consultant of Genzon Group. He is also a part-time professor at top business schools such as Peking University, Tsinghua University, China Europe International Business School, Sun Yat-sen University, and EU Business School. He is also devoted to the business model research center in Tsinghua University as an expert.

Dr. Wang provides in-depth digital marketing growth strategy consulting for Global 500 companies including but not limited to P&G, Huawei, Baidu, Hanergy, Haier, AVIC International, Poly, Baosteel, Yonyou Group, and China Merchants Group. As a best-selling author, he has written The Chief Officer of Growth: From the CMO to CGO and Marketing Strategy in the Digital Era with Marketing Revolution 4.0: From Traditional to Digital translated. He is also a contributing writer for CEIBS Business Review, Tsinghua Business Review and China Management Magazine. He earned his doctorate at Université Paris-Dauphine and previously studied at Harvard Business School and HEC Business School.

Collen Qiao is a partner at KMG China and Head of Corporate Marketing and Branding strategy. He graduated with an MSc degree from the University of Wageningen in Netherland and completed a leadership course of professional service firms in Harvard Business School. Mr. Qiao actively engages in integrating marketing and branding as a strategy in practicality. During his 13 years of service at KMG, he has provided consulting services in market strategy, business models, and brand strategy for many leading Chinese firms, and has been invited to serve as an independent management consultant for a number of enterprises. He is also a contributor to several renowned business magazines in China.