Читать книгу Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing - Milton Kotler - Страница 6

I joked with Philip Kotler that, though our talents are limited, we are, however, trying to imitate his ambition and efforts when he built the framework of “Modern Marketing Management” half a century ago. The successful construction of our strategic paradigm of digital marketing is attributed to the practices and verifications of different layers we have obtained through dealing with many leading enterprises in the past 5 years. Consulting covers theories and practices. Consulting projects and workshops to address clients’ problems have won us research opportunities “guided by problems of entrepreneurs” through in-depth interactions with clients, based on which we review, examine and polish our paradigm of digital marketing methodology on a theoretical level.

Many world-class marketing masters and top counselors have contributed to this book. For example, we have been inspired and enlightened by the in-depth communications with Philip Kotler, David Aaker, Kevin Keller and others. Of course, in this process, outstanding colleagues from KMG have given enormous efforts and support for this book. Hereby, I would like to give special thanks to the brilliant and talented consultants including Deng Linfeng, Yuan Chuanliu, Lu Yuehao and Li Fudong. My heartfelt thanks also go to our teachers and friends, including Prof. Zhu Wuxiang from Tsinghua University, Prof. Ren Jianbiao from Shanghai Jiaotong University, Barnard Fernandez from Paris University and Bao Tan from the Cheung Kong Graduate School of Business. Lastly, I would like to show my gratitude to Yuan Lu, Head of the Department of Economy and Management books, China Machine Press, who has imbued this book with wisdom, effort and friendship.

Dr. Sam Wang Partner at KMG General Manager of Kotler Digital wangsai@kotler.com.cn