Читать книгу Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing - Milton Kotler - Страница 42

The application of social media will become crucial — as we have begun to understand the behavioral patterns of users. Organizations and enterprises can monitor social media via certain channels and connect to and interact with clients.

Every chain of the digital marketing maturity model essentially serves clients, whereas such features reach the peak at the automatic phase, with enterprises directly communicating with customers and having distinct opinions.

At this time, content customization will gradually evolve to set behaviors, which allows the power hidden in customer behaviors to be turned into the driving force for digital marketing. What is more important is that we will set the automatic triggering of different customer behaviors, just like dominoes — for example, when our clients add products in the cart but do not pay, the domino will fall — automated mail will send a timely reminder.