Читать книгу Start & Run a Home-Based Food Business - Mimi Shotland Fix - Страница 21

Many businesses thrive during the winter season. Homemade goods take center stage for the weeks between Thanksgiving and New Year’s, when many popular products sell themselves. Seasonal breads, decorated cakes, candies, and cookie trays are a specialty. Even fruitcakes (contrary to those silly jokes) are huge sellers.

Although food products cannot be stored for long periods the way most consumer goods can be shelved, there are ways to increase your preparation time. For example, my fruitcake production begins in July. Biscotti and candies have an exceptionally long shelf life, as do dried fruits and spiced nut mixes. Making any of these products will allow you to produce more than if you had to make everything fresh during the relatively short holiday season.

Don’t forget New Year’s celebrations (champagne cakes), Presidents’ Day (anything with cherries), and Valentine’s Day (chocolate and anything heart shaped).