Читать книгу Open Innovation - Pascal Latouche - Страница 24

His mother brought him to Côte d’Ivoire when he was 12 years old. Imagine (and I didn’t know it), there’s a whole Caribbean community in this country. Its particularity: it was a community of entrepreneurs who saw the big picture. This community conceived of existence only to undertake and constantly push back the boundaries of the impossible. G2J lived within this community and developed the taste, the desire to do, to see things in a big way. This was a very special moment in G2J’s journey from my point of view.

I can well imagine the paradox of the child and his questions. He was always told he wouldn’t make it. He had had to endure, as we can imagine, at least reproaches from his teachers, and at worst mockery from his classmates. The school world can be cruel to atypical children. Yet, with his curiosity and his capacity for work, he knew he could create. He met this community and there he discovered an environment that told him that anything was possible if he wanted to take the time. “I saw their pineapple field. I had never seen anything as vast as the sea…”. This sentence sums up perfectly the cue that I guessed to be G2J’s one.

The possible thus became what he could conceive of what he saw and he could now see as vast as the sea…. All that remains was to build! “Think outside of the box” we say today. It’s a nice marketing slogan, but let me tell you that people young and old, of all races, faiths, … had to think outside the box for our beloved humanity to move forward. G2J is one of those, I say it because I mean it.