Читать книгу Open Innovation - Pascal Latouche - Страница 39

A few years later, a digital marketing agency was forged at a time when the only thing that interested the prospect was setting up websites. Nothing very exciting for Cindy who wanted to go much further: to train people in digital marketing, to make them understand the subtleties and potentialities that it offers.

No doubt this was what she wanted to do and launched Naïas, an extension of her digital marketing agency, initially as a subcontractor. By getting personally involved as a trainer, she took the bull by the horns and built up a real network of trainers in the digital field. I say network and it’s a word chosen when we know that Cindy lived in Amsterdam, while having training centers in many cities in France.

Why Amsterdam? It seems that Cindy was looking for some kind of peace and quiet at this point in her life to run her business. “Paris is nice, but frankly where I lived, every five minutes I would run into people I knew from work. I couldn’t take it anymore. So I decided to run my business from elsewhere”.

Naïas spread its wings. Was that the objective? After all, Naïas was doing well, Cindy was the main shareholder, there were more demands than there was capacity to meet them. Cindy and Naïas mastered the mysteries of training laws extremely well. So what else?