Читать книгу Open Innovation - Pascal Latouche - Страница 25

G2J did a BTS¹ Marketing Action Co. Contrary to his arduous journey through junior school, it was during this stage of his student life that G2J discovered an obvious taste for business. A BTS is not only learning, it is above all very operational, case-based learning.

This period of his life proved to be a decisive and structuring period for learning how to build a project. In his BTS Marketing Action Co, he was no longer working on the abstract, but on the concrete: searching for information, cross-checking it, analyzing it, drawing conclusions and finally building a case. Perhaps this was not obvious, as I can imagine that the teaching methods always remained somewhat conditioned. But, uh…. Never mind, G2J was more mature. He then had a base of knowledge and experience that allowed him to begin to be appreciated by teachers. G2J also helped his classmates a lot. He was older than them and I think he was probably taking a “leadership” role. He told me that, in addition to his own case studies, he was also involved in those of many of his classmates.

You can summarize the kid’s ideas, his sound and even his big ideas with a little structuring, and it’s probably the alchemy that made him, not very confident in himself, that nothing predestined him to do that, turn out to be a serial entrepreneur. His self-confidence, he drew it from doing it.